Impact

Two things come to mind with the word impact.  The first is “collision” — there was quite an impact when the two players crashed together.  The second is “influence” — what he said had a lasting impact on me.  I’d argue that the best way to make a difference is to combine both of these concepts.

While I love my rational thinking, reality is most people make their decisions with their gut/heart versus their mind.  To get them moving you have to target their emotions.  You have to present an idea that resonates.  One that generates that feeling deep in the stomach almost as if they’d been punched, almost as there had been an actual impact.  But it’s enough to trigger just the shock value.  You have to make sure that whatever you present has the potential to stay with them for a long time.  To have that lasting impact.  Combine these two elements:  touching on the emotion + providing long term value and you will be well on your way to helping people learn, grow and live better.

With that in mind:

Are you enough out of the box to actually have an impact?

As always, thanks for the time.