Counter intuitive. Counter clockwise. Counter to popular opinion.
When I think of counter, the word “against” comes to mind. And when I think of “against” I think of conflict. Which is probably why it’s so hard for most of us to go counter to anything. The path of least resistance by its very nature is often the easiest. And while taking that path is often the most efficient for the short term, in the long term it’s the willingness to go counter to the norm that results in the big changes.
We all know this and yet we remain stuck far too long in the norm versus stepping out.
With that in mind:
What would it really hurt if you went counter to the crowd and pursued what you knew was the best long term alternative?
As always, thanks for the time.